Instagram Marketing Trends for 2018

Are you wondering the kind of trends that will rule Instagram in the year 2018?

The year is slowly aligning itself to be the year for more content, a trend attributed to Instagram Stories, but it also looks to be the year where paid advertising takes centre stage.

2018 is going to be a year where marketing on Instagram becomes a lot more sophisticated, with new features and better analytic tools.

And if you ate one of those marketers using manual strategies to market your account, 2018 is going to be the year to use a marketing tool to help you plan your posts, run analytic and manage your account!

    1. Boosting Instagram Posts Will be on the Rise

You have several tools to boost your marketing strategy on Instagram. These include use of Instagram Stories, clickable links and more. Both of these are free ways to connect to your followers.

But if you wish to maintain a high level of engagement on Instagram, you need to start thinking along the lines of Instagram advertising.

Instagram advertising has been around for a while, and requires a certain level of expertise to use it effectively. Running an ad isn’t hard, but it needs some level of expertise, which can be intimidating for first timers.

The good thing is that Instagram gives you the ability to boost your posts without the need to create an ad. This trend is growing and will be one of the top trends in 2018.

    1. More Emphasis on the Instagram Profile

Your Instagram feed is going to be just as crucial as your website’s landing page. As time goes by, more and more people tend to seek for information, products and services on Instagram. So, the same way you create images and content for your website, make sure you apply the same on your Instagram profile. Make the profile stand out because this is soon going to be a vital part of the marketing strategy this year.

    1. Instagram Stories Will Rule

It is a fact that Instagram Stories ruled 2017, with more than 300 million users each day. The feature might not have so many filters, but it stands to have more importance this year. Many brands are using this feature to reach new audiences. Learn about this new addition to the Instagram tools and how to use it.

    1. Numbers Still Rule

The importance of numbers on Instagram cannot be emphasized well enough. Since its inception, the site puts a lot of emphasis on numbers, because with numbers comes authority, and popularity. You need more followers, which in turn translates into more views, likes and comments. More followers also translate into more leads, which can turn into sales. Check out selectedbest.info to learn how to get more followers to your page.

Final Words

Instagram has become the best platform to get traffic to your site, sell something or engage the audience. Take time to create your strategy by knowing what works and what doesn’t work for you in 2018.

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